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      This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from infinitydanceclothing.com (the “Site”). We

      This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from infinitydanceclothing.com (the “Site”). We will process your Data in accordance with the applicable legal provisions, especially the EU-GDPR (General Data Protection Regulation).

      Personal information we collect 
      When you visit our Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. 

      We collect Device Information using the following technologies: 
      - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. 
      - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 
      - “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

      Additionally when you place an order through the Site, we will ask you to give certain information about you that is necessary to process your order including your name, contact details, billing address, shipping address, payment information (including credit card numbers, email address, and phone number). We refer to this information as “Order Information”. 

      If you contact us via our website or via e-mail we will process the information you share with us to process your request. If you subscribe for our newsletter we will process and retain your e-mail address for this purpose.

      When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. 

      How do we use your personal information? 
      We use the Order Information that we collect generally to fulfill your orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations, process returns and complaints). Additionally, we use this Order Information to: 
      - Communicate with you; 
      - Screen our orders for potential risk or fraud; 
      . The use of the data for these purposes is necessary to fulfil our contractual and legal duties and is therefore justified according to legal provisions.

      We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). The use of your device data for these purposes is in our legitimate interest and therefore justified according to legal provisions.

       

      If we want to use your data for other purposes than stated above, we will ask for your explicit consent and approval, e.g. we will ask you if you want to receive information and advertising through your e-mail account.

       

      You are entitled to revoke such consent any time.

      Sharing your personal Information 
      We generally do not share your personal information with third parties.

      However, we are entitled to use third parties (service providers) to fulfill our contract with you. We can therefore share personal Information with third parties inside and outside the European Union if and insofar as it is necessary to help us process your order and improve our services, as described above. Those service partners will process your data on our behalf and at our directions. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information on our behalf here: https://www.shopify.com/legal/privacy and here: https://www.shopify.com/legal/privacy/customers

      We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. If you do not wish that Google Analytics processes your data, you can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.  

      Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

      We will inform you and ask for your consent if we want to share your personal information with third parties for other reasons than stated above.



      Behavioral advertising 
      As described above, we can use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you if you agree. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. 

      You can opt out of targeted advertising by using the links below: 
      - Facebook: https://www.facebook.com/settings/?tab=ads 
      - Google: https://www.google.com/settings/ads/anonymous 
      - Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

      Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/. 

      Your rights 
      If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

      If you feel that we are not processing your data according to the legal provisions, please contact us.

      You also have the right to file a complaint to the competent data protection authorities, which in Austria is the “Datenschutzbehörde”.

      Additionally, if you are a European resident note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside the European Union, including to Canada and the United States. If your data is processed outside the EU, we do so under the EU-US Privacy Shield program, which sets out standards for how we process your personal information to comply with European laws.



      Data retention 
      When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. We will store your data at least as long as this is necessary due to legal provisions or for the purposes of our legitimate interests.  

      We will store your data at least as long as this is necessary due to legal provisions or for the purposes of our legitimate interests.

      Changes 
      We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.



      Contact us 
      For more information about our privacy practices, if you have questions or want to make use of your abovementioned rights, or if you would like to make a complaint, please contact us by e‑mail at info@infinitydanceclothing.com.